Radiohead’s Warm Glow – New York Times
Radiohead’s Warm Glow – New York Times
Today, music lovers are left but two options: pay list price for an album, or perform what a fan might call a free download and a record company would call theft. Radiohead’s experiment suggests a third way out: let fans pay what they want and give them lots of touchy-feely reasons to want to give as much money as they can.
There’s nothing touchy-feely about it. Enough people are both willing to pay for the music (because they like it) and quite happy to contribute to an effort that is part of a wave of reform crashing down on the music business.
If it is characterized as payment for a ‘wave of reform’, that is a bit of a problem, as that isn’t sustainable…