Whirlycott / Philip Jacob

Friday, November 30, 2007

The Key to Shopping 2.0 Success: Empowering Customers

Filed under: General, Technology — Philip Jacob @ 6:54 pm

I have an opinion piece in the the E-Commerce Times today about the need for openness as a critical factor in the way that retailers market their products. Rather, the way that retailers provide tools and content to their customers to help them market their products.

In unrelated news, we had some fun at the StyleFeeder office today:

sf-office-fire.jpg

Photo courtesy of Eric Savage. Eric, I “remixed” your photo!  I just love remixed User-Generated Content (rUGC).