Interesting thoughts on advertising

http://www.thisisgoingtobebig.com/2006/08/the_future_will.html

In the future, every digital advertisement you see will fit into the following categories:

  1. You asked for it , because want to know more about a product or service.
  2. Someone paid for your attention with some kind of an offer.
  3. It was deemed funny or entertaining through social screens

    made up of actual humans.

  4. You saw it as part of the self-expression of someone else…that they use the brand to self-identify, so your interaction with them became branded (like when your friends wear Nike t-shirts… only this time, its on their avatar).

That’s great stuff.

Via Tim Post