The Key to Shopping 2.0 Success: Empowering Customers

I have an opinion piece in the the E-Commerce Times today about the need for openness as a critical factor in the way that retailers market their products. Rather, the way that retailers provide tools and content to their customers to help them market their products.

In unrelated news, we had some fun at the StyleFeeder office today:

Photo courtesy of Eric Savage. Eric, I “remixed” your photo!  I just love remixed User-Generated Content (rUGC).