Philip Jacob

Interesting thoughts on advertising

· Philip Jacob

In the future, every digital advertisement you see will fit into the following categories:

  1. You asked for it , because want to know more about a product or service.
  2. Someone paid for your attention with some kind of an offer.
  3. It was deemed funny or entertaining through [**social screens

*** made up of actual humans]( 4. You saw it as part of the self-expression of someone else…that they use the brand to self-identify, so your interaction with them became branded (like when your friends wear Nike t-shirts… only this time, its on their avatar).

That’s great stuff.

Via Tim Post