In the future, every digital advertisement you see will fit into the following categories:
- You asked for it , because want to know more about a product or service.
- Someone paid for your attention with some kind of an offer.
- It was deemed funny or entertaining through social screens . made up of actual humans
- You saw it as part of the self-expression of someone else…that they use the brand to self-identify, so your interaction with them became branded (like when your friends wear Nike t-shirts… only this time, its on their avatar).
That’s great stuff.
Via Tim Post