Yahoo Search Usage
· Philip Jacob
The Gap Between Google and Rivals May Be Smaller Than You Think - Bits Blog - NYTimes.com Over the last 5 years or so I have seen, based on traffic to my sites, Yahoo and Microsoft (MSN, Live and now Bling) fall to less than 5 percent total share of all traffic… combined.
I didn’t make that comment, but I could have. It’s possible that the world is misinterpreting comScore numbers, but nobody I know sees >5% of their referrals coming from Yahoo and Microsoft. I’m sure such sites exist, but the comScore figures that we see on a regular basis would have us believe that this is quite normal. It’s not.