Philip Jacob

Yahoo Search Usage

· Philip Jacob

The Gap Between Google and Rivals May Be Smaller Than You Think - Bits Blog - Over the last 5 years or so I have seen, based on traffic to my sites, Yahoo and Microsoft (MSN, Live and now Bling) fall to less than 5 percent total share of all traffic… combined.

I didn’t make that comment, but I could have.  It’s possible that the world is misinterpreting comScore numbers, but nobody I know sees >5% of their referrals coming from Yahoo and Microsoft.  I’m sure such sites exist, but the comScore figures that we see on a regular basis would have us believe that this is quite normal.  It’s not.